How To Start A Dating And Escort Service

Starting and operating a successful Dating and Escort Service canbring in $60,000 or more per year for the sharp, aggressive,imaginative business person. The secret to success with abusiness of this kind is advertising that presents your serviceswith a "show business" flair---while still maintaining goodtaste.
To get started, you need an impressive looking application form.Research into a number of successful operations seems to indicatethat a four-page application works well.
This should be typeset with an attractive letterhead or companymasthead on 11 by 17 inch paper, folded in half to give theimpression of a "personal file." your best paper colors areeither pale blue or ivory. The better paper stock you can afford,the more impressive your application will be--giving a greateraura of credibility to your business, and thus to prospectiveclients.
In addition to the usual questions such as name, address,telephone number, marital status, place of employment, hobbies,likes and dislikes, your application should contain:
*** A short personality test which can be obtained with a bit ofresearch at your public library. For ideas, samples, and eventests you can use intact, be sure to check some of the modernwomen's magazines. And don't discount the idea of registering atan already established business of this type; or possibly you cansee their application form without actually involving yourselfany further. Or inquire among friends and acquaintances who haveregistered with a dating or escort service.
*** Near the end of the application, you should include a shortparagraph pointing up the fact that your organization, inaddition to bringing people together as a dating service, alsoprovides an escort service for out-of-town visitors and localnon-members. You then pose the question: "Would you be interestedin these kinds of dates, which would include all expenses, and aminimum fee of $25 for what usually amounts to a very delightfultime with an interesting person. Your only obligation ever is tobe your usual charming self, and enjoy."
*** Just before or above the blank for your applicant'ssignature, include a legal disclaimer to any responsibilities orpromises implied and/or not specifically stated within theapplication.
The building in which your locate: for this one, you'll need astore-front office, and it should be in a better part of thebusiness district in your city. Try to select a site that isupbeat and attractive without being"jivey"--one that would appealto the more conservative or mature as well as the youngergeneration. Many of your clients are going to be mature, and bereminded, the mature, intelligent sector of our societyis"getting younger" and more vigorous,"still interested inlife"more than in years past. In other words, the section whereyou locate should reflect a modern attitude, but with solidvalues.
The reception area of your office should be large and comfortablewith as expensive a look as you can manage. Your receptionist isvery important--very. She should be attractive, with a vivaciousand outgoing personality. She should be able to quickly put yourprospective clients at ease, and generally make them feel thatbelonging to your group is going to be the beginning of happiertimes, fun, and lasting friendships.
You should have at least two expensive looking picture scrapbookson the coffee table in your reception room. These you can fill with portrait or candid shots of members and clients. Thesepictures can pose a problem for you while you are in thebeginning stages--so don't hesitate to gather pictures of variousrelatives, friends who are not necessary located in your area--oreven visit a nearby campus and ask if you can take pictures ofsome of the best looking men and women. You will need to get arelease signed by each one, and you simply explain that you areputting together a picture display book of terrific lookingpeople in your area for the promotion of your business, and theirnames and any other information will not be publicized orreleased.
After your prospective client has filled out the application, thenext step is a personal interview. Your office should be cozy andcomfortable, but business-like, and you should arrange foruninterrupted time in complete privacy with each person.
You should use the interview to go over the application, answerany questions, and close the membership sale. you also use thisinterview as the basis of your estimate of the kind of personmost likely to match this client. Be empathetic with yourclients; you are going to meet people who are tired of the"dating game" as it is usually played out in the singles bars andunproductive groups they had joined before. You might get addedhelp in the area of interviewing by writing for advertisingmaterial and brochures from similar services in other areas,adapting any techniques you like to your on interviewing process.
Most escort services we looked into publish a monthly newsletterwith tidbits of information and gossip about members. Who's doingwhat; job changing; who's travelling where; plus a listing ofupcoming events and activities. Listing the names of new membersis also a good idea, and quotes from members who are active andenjoying the service. Some of these newsletters feature"girl andguy of the month" with lots of pictures-"on the town", involvedin hobbies at home, and candid shots in everyday life. Usually,the escort service itself will sponsor an "all membership" partyabout once every three months to introduce other members andproject a sense of "family" and belonging.
As we said earlier, advertising is the key to your success withthis project. A small classified ad, run for about a week in the"Personals" column of your area newspaper,should start the ballrolling for you. Some ideas for pulling inquires from men mightread like this: "Career woman, new to the area,seeking dates withhonest, fun-loving guys. Call Barbara 123-4567," or, "Youngrecent divorcee ready to start dating again Call Linda at234-5678."
And for attracting inquires from women: "Young business executivewants to meet eligible ladies. Call Ron at 345-6789," or, "Activeand ambitious young man wants to meet wholesome, All-Americankind of girl. Call Brain at 456-7890."
At the time you have an ad this type running, you'll want to havea bulletin board ads and notices on all the college campuses, inas many company newspapers as you can get into, and where everpeople are most likely to take notice. This ad should be astraight advertisement inviting people to "get out of the ratrace" of the singles game by joining your organization. You'll ofcourse emphasize confidentiality, respectability, and the factyou deal only with people who are really serious about meetingnew friends and forming lasting relationships.
Your ads soliciting new members should tell readers you'll helpthem meet new friends and enjoy dates with people especiallymatched to their own likes and dislikes. A sense of fun andexcitement should be conveyed, but at the same time, honesty,respectability and trust. You cannot use flashy headlines orpictures of models that give a connotation of an invitation intothe bedroom. write your ads from the point of view of the peopleyou want to sell to--build from what you believe to be theirspecial wants, and visualize their thinking. Put yourself in theplace of the prospective new member, and understand that it takesa great deal of nerve, we might even call it COURAGE, to makethat move to ask for help in dating. (It is generally easier tojust let things slide along--stay in the same old "lonesome rut"than ask for help--and risk disappointment.)
You'll have to have a "planned explanation" when people call in answer to your ads. Quickly get the name and phone number, ask afew questions, then set up an appointment for him or her to comeinto your office. When you are in the interview, bebright,inviting,but factual and brief--and DON'T lose control ofthe conversation. Best to have your questions and answers writtenout in order that works best to pull the prospect into youroffice, and then follow it to the letter.
When you're ready to expand with the Escort Services, get theword out to all the likely places where people are wanting theseservices will see your ads or hear about you in friend-to-friendconversation. Have some interesting posters made up invitingpeople to call asking about your good-looking, friendly, andcharming escorts for every occasion--dinner dates, banquets,parties, theater dates, dancing, special occasions. Try to getone of these upon the wall at the airport, train and busstations, and in better hotel and motel lobbies in yourarea--anywhere else that travelers are likely to notice them.
Run a regular ad in your Thursday and Fridays papers, and also inthe yellow pages of your telephone directory. Pass out businesscards to all the car rental agencies and restaurants near thetravel centers and to anyone and everyone having anything to dowith convention or tourist arrangements in your area.
You will have to experiment and test to determine the right feeto charge for providing an escort, but with most escort services,the minimum is $50, pus all expenses.
This is a business that will provide pleasure and profit to aperson who is outgoing, fun-loving, gregarious, but who issensitive to the needs of others, and enjoys seeing people "get anew start," or seeing more reserved ones "come out of theirshells." It takes more to get started in this business than itdoes for some other endeavors, but this is one that can startsmall and grow, improve, and even spread to franchising size.